Dior Atelier of Dreams: Travel Retail Holiday Activation
Intro
For the Dior Atelier of Dreams holiday launch at Hong Kong International Airport, I developed a high-touch interactive experience that bridged live performance with personalized retail engagement. The activation featured a large-scale installation and two premium pop-up locations designed to capture the festive spirit of travel.
Deliverables:
Brand Strategy
Branding
Art Direction
UI/UX Design
