Estée Lauder A.I Iris Capture Interactive
Intro
An immersive "Iris Capture" experience that used macro-photography and Generative AI to create a unique piece of digital art for every guest. By linking the intricate uniqueness of the human iris with the craftsmanship of the Re-Nutriv formula.
Deliverables:
Branding
Brand Strategy
UI/UX Design
Art Direction
