Calvin Klein CNY 2022 APAC Virtual Carnival

Developed an expansive virtual experience for Calvin Klein’s 2022 CNY launch across Hong Kong, Macau, Singapore, Malaysia, and Taiwan. I designed two interactive Lucky Slot and Virtual Sky Lanterns. By integrating tiered promo codes and a social invitation loop, the project drove significant increases in both e-commerce traffic and physical store visits across the APAC region. Role: Interaction Design / Digital Strategy Platform: Mobile-First Web (H5) Markets: HK, MO, SG, MY, TW Outcome: Outstanding performance in cross-channel traffic and user retention.