Givenchy Reaction Challenge

Developed a retailtainment experience for the launch of Gentleman Society Eau de Parfum Ambrée at Changi Airport. I focused on creating a high-stakes, two-level reflex game that integrated physical button-mashing with a digital leaderboard. This activation successfully bridged the gap between a high-speed racing concept and sensory brand discovery, rewarding top performers with product samples. Role: Interaction Design / UX Strategy Platform: Physical Installation & Digital Interface Key Metrics: High user throughput and increased sample conversion rates.